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Training and advisory firm in Casablanca, Morocco

Expertise at the service of leaders and institutions

Training · Advisory · Performance

Al Maarif Expertise designs and runs training programmes and advisory assignments for public administrations, international organisations, non-governmental organisations and private companies, in Africa and worldwide.

Browse the catalogue
  • Open enrolment
  • In-house
  • Tailor-made
fields of expertise
12fields of expertise
programmes in the catalogue
12programmes in the catalogue
weeks per session
1 to 2weeks per session
working languages
FR / EN / ARworking languages

01 / Open enrolment

Open sessions in Casablanca

02 / In-house

Training on your premises

03 / Tailor-made

A track designed with you

01 / Brief

Needs framing

A conversation with your teams to clarify objectives, audience and starting level.

02 / Proposal

Detailed proposal

Programme, trainers, schedule, logistics and budget within 72 working hours.

03 / Logistics

Preparation & logistics

Official invitations, visa support, hotels, transfers, materials and teaching resources.

Our approach
Public financeCorporate financeGovernance and leadershipHuman resourcesStrategy and organisationProjects and evaluationEconomics and public policyMarketing and communicationDigital, data and AILaw and regulationLogistics and procurementEntrepreneurship and innovation

/ Our fields /

Twelve fields
of intervention

Themes selected to match the modernisation priorities of the administrations and organisations we work with.

01 / Public finance

Public finance, taxation and treasury

Budget management, expenditure execution and modernisation of public administration.

02 / Corporate finance

Corporate finance and accounting

Command of the accounting, financial and tax tools that drive organisational performance.

03 / Governance and leadership

Governance and leadership

Strengthening leadership capacity, institutional ethics and change management.

04 / Human resources

Human resources management

Developing human capital, skills and social dialogue.

05 / Strategy and organisation

Strategy and organisational development

Building organisations that perform, adapt and take responsibility.

06 / Projects and evaluation

Projects, programmes and evaluation

Rigorous management of the life cycle of projects and public policies.

07 / Economics and public policy

Economics, analysis and public policy

Understanding economic dynamics and what they imply for public decisions.

08 / Marketing and communication

Marketing, communication and public relations

Building institutional image and managing relations with stakeholders.

09 / Digital, data and AI

Digital, data and artificial intelligence

Accelerating digital transformation and putting data to strategic use.

10 / Law and regulation

Law and regulation

Legal security for economic and administrative activity.

11 / Logistics and procurement

Logistics and supply chain

Optimising flows, purchasing and the supply chain.

12 / Entrepreneurship and innovation

Entrepreneurship and innovation

Fostering entrepreneurship and supporting innovative ventures.

/ Who we work with /

Two audiences,
one standard

01 / PublicInstitutions

Administrations and public agencies

Ministries, central directorates, local authorities and public operators engaged in budget reform, procurement modernisation or stronger internal control.

  • Ministries and central directorates
  • Local and regional authorities
  • Public agencies and state-owned enterprises
  • Regional institutions and donors
02 / PrivateCompanies

Companies and private organisations

Groups, banks, service companies and civil society organisations that want to professionalise management, secure procurement and build their teams’ skills.

  • Banks, insurers and telecoms
  • Industrial and mining groups
  • NGOs, foundations and financed projects
  • Consultancies and engineering firms
Equipped meeting room, seminar configuration
Why Morocco

A training location that makes sense

Our sessions take place wherever you need them: on your premises, in the country of your choice, or in Morocco where the firm is based. Learning away from day-to-day duties changes the quality of attention.

01

Accessible from across Africa

Casablanca has direct flights to most African capitals and to major European cities, with simplified entry formalities for many countries.

02

Controlled cost

Accommodation, catering and transport arranged on request, at controlled costs.

03

Multilingual expertise

A pool of French-, English- and Arabic-speaking practitioners trained to international standards, familiar with North African and sub-Saharan administrative realities.

Logistics handled for you. Official invitation letters, visa support, hotel booking, airport transfers, equipped rooms and catering: we take care of everything.

Legal standing

Al Maarif Expertise is a single-shareholder limited liability company incorporated under Moroccan law, with a share capital of 100,000 dirhams, registered with the Casablanca trade register. Sessions held in Morocco take place within the Moroccan legal and tax framework.

Legal form
Single-shareholder limited company
Trade register
746831
Tax identifier
73367480
Competent court
Casablanca Commercial Court

A training need to cover this year?

Tell us about your situation: headcount, topic, preferred dates. We come back with a costed proposal and a programme that fits.